Millie Bobby Brown stars in a recent Dubai tourism campaign titled "Find Your Story," alongside her husband, Jake Bongiovi. The six-minute film, directed by Academy Award-winner Armando Bo, showcases the couple's adventure through Dubai's iconic landmarks, including the Al Seef district, the Museum of the Future, the Burj Khalifa, and the Al Qudra desert. The narrative follows them discovering a magical script at Dubai International Airport, leading to a whirlwind journey across the city. (afaqs!, exchange4media)

The campaign aims to highlight Dubai's diverse attractions and is being promoted across 21 international markets through various platforms such as TV, cinema, and social media. (ETBrandEquity.com)

However, the campaign has faced criticism due to concerns about human rights issues in the UAE. As a UNICEF ambassador and advocate for gender equality, Brown's participation has been questioned by some, citing a perceived inconsistency between her advocacy work and the promotion of a destination with known human rights concerns. (The Tab)

Despite the controversy, the campaign continues to be a significant part of Dubai's tourism marketing strategy, aiming to attract younger travelers by leveraging the star power of Brown and Bongiovi. (Skift)

For a behind-the-scenes look at the making of the campaign, you can watch the following video:(YouTube)

Come Behind the Scenes with Millie Bobby Brown and Jake Bongiovi