Level 1 — Organic Independent
Description:
Truly independent artists. No label ties, no insider push — just building online or locally.
Examples: Early Chance the Rapper, Russ, Doja Cat (pre-viral).
Clues: Poor production early on, erratic social media, DIY everything.
🌿 Level 2 — Covertly Backed Indie
Description:
Artists signed to small imprints or “independent” labels that are actually subsidiaries of majors.
Examples: Billie Eilish (through Darkroom/Interscope), Clairo early on.
Clues: “Bedroom pop” aesthetic but expensive videos, perfect PR, Spotify playlist placements too soon.
🌳 Level 3 — Stealth Major Label Grooming
Description:
Major label interest before the public knows — artist already has a team, image, and rollout strategy.
Examples: Olivia Rodrigo (Disney background), Ice Spice (Capital Records + massive PR from day one).
Clues: Instant high-quality visuals, brand partnerships, social media algorithms unusually friendly.
🌴 Level 4 — Manufactured Breakout
Description:
Artist’s entire “rise” is scripted: viral TikTok, fake beefs, influencer collabs.
Examples: Bhad Bhabie, Kid Laroi (early phase).
Clues: Suspiciously timed virality, industry connections revealed later.
🌾 Level 5 — Corporate Product
Description:
Built entirely in-house — label-assembled personality, producers, writers, aesthetics.
Examples: Lil Nas X (initially TikTok-built but major-managed), K-Pop groups.
Clues: No authentic backstory, hyper-professional rollout, branding > artistry.
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