Friday, 27 June 2025

The one true philosophical theory of names

Bond on Philosophy: Four Areas of Maximum Risk They say philosophy is boring. I say it’s dangerous — and I like danger. Especially the kind that comes with a punchline. Let’s start with metaphysics. I once asked myself, “Does anything actually exist, or is this just a very elaborate practical joke?” Aristotle had a fancy word for it: “substance” (Aristotle, 1984). Personally, I’ve decided the only substance that matters is the one I can spill on my tie without ruining the audience’s laughter. In one universe, metaphysics makes sense. In this one, it’s just an excuse for people to nod while secretly checking TikTok. Then there’s epistemology — the science of knowing things. Plato thought knowledge was “justified true belief” (Plato, 1997). That’s cute. I know my jokes are funny. I’m justified, the audience is laughing… mostly. True? Debatable. Belief? Half the people in the front row worship me; the back row is Googling “how to sue for emotional damage.” Epistemology, as I see it, is just crowd management with extra steps. Now, ethics. Kant said to act according to maxims you’d want everyone to follow (Kant, 1997). I say: tell jokes that would make the world a better place… or at least funnier. Mill might argue that as long as more people laugh than cry, you’re golden (Mill, 2001). Problem: audience composition is crucial. If Aunt Mabel is in the crowd, even the purest utilitarian calculation fails. Finally, language — the deadliest weapon of all. Words stick. Kripke said names work through historical chains, not definitions (Kripke, 1980). I prefer definitions that hit like grenades: call someone a “bureaucrat,” and everyone instantly knows the blend of incompetence and despair you mean. Comedy is chemical warfare with syntax. Done right, it’s art. Done wrong… well, see my last tour. So, Bond’s philosophy lesson in four easy steps: reality is fragile, knowledge is situational, ethics are negotiable, and words are weapons. And if you didn’t laugh even once, congratulations — you’ve just passed life’s hardest exam without cheating. Appendix: Bond’s Theory of Names (Narrative Edition) Let’s talk names, because if metaphysics, epistemology, ethics, and language are weapons, names are the grenades. They don’t just label reality — they shape it. Bond has a theory. Call it the Theory of Names, or don’t. Names are anchors, mirrors, and very dangerous toys. Anchors: Every name carries a story, a history, a chain of recognition. Kripke (1980) calls it causal reference. Bond calls it leverage. Get the name right, and suddenly your joke lands. Get it wrong… you’ve just declared war on the front row. Ethical Probes: Names aren’t neutral. Call someone a “bureaucrat,” and you’re invoking centuries of inefficiency and despair. Call someone a “philosopher” in my crowd, and they assume I’m about to insult their lunch. Kant would probably disapprove — politely, with a sigh — while I drop the mic (Kant, 1997). Knowledge Vectors: Knowing a name isn’t knowing a person. Plato (1997) said knowledge is justified true belief. Bond says: knowing the right insult, at the right moment, counts as wisdom. And if someone laughs? That’s proof — temporary, fragile, but proof nonetheless. Metaphysical Tools: Reality slips and slides like spilled whiskey. Substance is abstract. Names? Names are solid. They can hold a universe in their syllables. Call a villain “John Smith,” and suddenly, you’ve given a shapeless threat shape. Call a hero “Jane Doe,” and hope nobody Googles her. Names are power. Names are risk. Names are comedy. In short: the Theory of Names is simple. Names are weapons, anchors, and mirrors. Handle them wisely, or metaphysics will personally insult you. References Aristotle. (1984). The complete works of Aristotle (J. Barnes, Ed.). Princeton University Press. Kant, I. (1997). Groundwork of the Metaphysics of Morals (M. Gregor, Trans.). Cambridge University Press. Kripke, S. (1980). Naming and Necessity. Harvard University Press. Mill, J. S. (2001). Utilitarianism. Hackett Publishing. Plato. (1997). Theaetetus (M. J. Levett, Trans.). Hackett Publishing.

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