Saturday 29 October 2011

American Apparel 2011

  • American Apparel has just started a new line of children's clothing, which many found...creepy, considering the company's hyper-sexualized ads (look around, there's probably one on this page if you need an example) and the sex scandal involving AA's CEO Dov Charney, who apparently has a habit of sleeping with his employees and models, sexually harassing them, and his penchant for masturbating in front of women. Try not to think of that when you see AA ads with nine-year-old girls.
  • In the 1990s, Australian clothing store Katie's ran an ad saying that bosses shouldn't expect female employees to turn up for work on the day they were having their sale. It got pulled after they received complaints.
  • It's been noted several times that even clothing brands that market to plus-sized people tend to use extremely thin models to show their clothes, which has several effects: First, plus-sized clothing on your typical model looks enormous since it is not meant for their body type, meaning that the people who want to order it are unsure what it will look like on them, and it further stigmatizes plus-sized people because it implies that no one will want to look at them, not even other plus-sized people looking for clothing that will fit them. Several companies have caught on and now consciously try to avert this, including Kiyonna, which honestly makes an effort to have its models be people who would actually wear their clothing in their everyday lives.
    SEe

    http://www.33mag.com/en/2014/06/19/creepy-montreal-born-founder-dov-charney-gets-shit-canned-american-apparel-13-sexiest-aa-ads

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